Berkley – BIG LURE SHOP

Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits.

Berkley SquareBull - Black/Chartreuse

Berkley Choppo, Sexy Back

The Berkley Big Game rod series is built for big fish. Strong fiberglass matched with durable components allow anglers to catch freshwater and saltwater species.

Berkley Big Game Casting,7

Berkley – BIG LURE SHOP

Berkley Choppo - Angler's Headquarters

Fishing tackle from the world's most trusted fishing gear brands - Pure Fishing

Take full advantage of forward-facing sonar techniques with the truly revolutionary action of the Berkley Krej Jerkbait. Unlike conventional jerkbaits, the Krej lure swims upward in the water column and falls backward on the pause toward its target. You'll be able to gauge fish reactions on the sonar and work the bait back to the fish just right to trigger strikes. Fish it topwater or subsurface and let the natural darting movement go to work.

Berkley Krej 100 Jerkbait Stealth Shad

Berkley Powerbait Agent E Swimbait

BERKLEY Powerbait Saltwater Giant Soft Bait POWER HERRING 300g Real Mackerel

Take full advantage of forward-facing sonar techniques with the truly revolutionary action of the Berkley Krej Jerkbait. Unlike conventional jerkbaits, the Krej lure swims upward in the water column and falls backward on the pause toward its target. You'll be able to gauge fish reactions on the sonar and work the bait back to the fish just right to trigger strikes. Fish it topwater or subsurface and let the natural darting movement go to work.

Berkley Krej 100 Jerkbait Stealth Shad

Berkley® Fishing is your one-stop shop for fishing baits. – Berkley® EU