NPS Fishing - Rapala Concept Low Profile Reel

Concept C Baitcast Reel

Avid Ice Anglers: Get Your Mojo Working and Make Your Season Legendary

Rapala Monster Spinning Reel - NPS Fishing

Rapala DT (Dives-To) Series Bruised

The Rapala DT Series will dive faster and stay in the strike zone longer than any other crankbait. Only the DT Series lures are made from the top seven percent of select balsa wood. Perfectly consistent wood, combined with carefully placed internal weights, tapered fuselage and a thin tail to create the ultimate crankbait action.

Rapala Dives-To 16 Smash

Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and in tune with nature. This secret of sound combined with the legendary Rapala wobble is what make this lure so effective. Long-casting, lipless design makes this lure viable anywhere you can fish. Rip it fast or run it slow, either way it sounds like the dinner bell to fish. Features premium VMC black nickel hooks.

Rapala Rattlin Rap 07 Shad

NPS Fishing - Rapala Concept Centrepin Reel

Concept C Baitcast Reel

The Rapala Ultra Light Rippin Rap delivers a loud rattling, hard vibrating action in a bite-sized package. Perfect for matching small forage or

Rapala Ultra Light Rippin Rap Lipless Crankbaits

Rapala Centerpin Float Reels

The lure that started it all is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the wounded minnow action continues to be irresistible to fish everywhere. Premium black nickel VMC hooks. Hand tuned and tank-tested to ensure that world renowned action straight from the box. 4 3/8 3/16oz.

Rapala Original Floating Lure - Perch

NPS Fishing - Rapala Andros Spinning Reel

Texas Fish & Game Magazine - Saltwater