Yamamoto YamaFrog White 129-05-036

Extending Yamamoto’s outstanding line of soft plastics, the Yamamoto Yama Frog delivers a tempting amphibian imitation that elicits heart-stopping blow-ups. Designed to glide easily across the surface, the Yamamoto Yama Frog features two lively, J-shaped legs that offer an extreme kicking action, even at the slowest speeds.

, When Gary Yamamoto designed the Senko in the early 90's, he had no idea he was changing the future of fishing. Now it seems that ever

Yamamoto Senko 4 10pk Cream White | 9S-10-036

Gary Yamamoto 5 Yamasenko Custom Baits 9-10 Series 10 Pack CHOOSE YOUR COLOR!

Yamamoto Ned Senko Soft Stick Bait - The exact same shape as the 3” fat Senko but built utilizing Yamamoto's “Mega Floater Formula” to make this bait stand up on a Ned head. The size is perfect. The shape is perfect and now the formula is perfect for Ned rigging. While the Original Senko formula is hands down the best for a lot of applications, it isn’t for Ned rigging.

Yamamoto 3 Ned Senko Bruised Shin

Designed by B.A.S.S. Elite Series Pro, Brett Hite, the Zako Swimbait joins the ranks of Yamamoto's legendary line of soft plastic baits. Its segmented

Yamamoto YAM-134JR-08-036 3 Zako Cream White (10 Pack)

The Yamamoto Yama Craw fills a void not only in the Yamamoto lineup, but in the entire fishing industry as well. The most impactful attribute of the Yama Craw, and what really sets it apart, is that its constructed from our new Mega Floater Formula. This is the same formula that Yamamoto used when creating the popular Ned Senko and hot new Slinko. This formula allows for a soft feel and a bait that floats.

Yamamoto 4 Yama Craw Sapphire Blue

The Senko is a staple in the fishing world. The original soft-plastic stickbait comes in sizes ranging from 3 inches up to 7, and it has become the #1 choice of anglers everywhere. Iconic is an understatement the Senko has spawned thousands of imposters, but nothing beats the original. Versatility is a key attribute of the Senko, allowing it to be fished in a multitude of ways that all end up putting more fish in the boat.

Gary Yamamoto Senko Worm - Watermelon & White

Designed by B.A.S.S. Elite Series Pro, Brett Hite, the Zako Swimbait joins the ranks of Yamamoto's legendary line of soft plastic baits. Its segmented

Yamamoto YAM-134JR-08-036 3 Zako Cream White (10 Pack)

Yamamoto 3 Ned Senko Watermelon Moondust

Yamamoto Ned Senko Soft Stick Bait - The exact same shape as the 3” fat Senko but built utilizing Yamamoto's “Mega Floater Formula” to make this bait stand up on a Ned head. The size is perfect. The shape is perfect and now the formula is perfect for Ned rigging. While the Original Senko formula is hands down the best for a lot of applications, it isn’t for Ned rigging.

Yamamoto 3 Ned Senko Watermelon Moondust

The Yamamoto Yama Craw fills a void not only in the Yamamoto lineup, but in the entire fishing industry as well. The most impactful attribute of the Yama Craw, and what really sets it apart, is that its constructed from our new Mega Floater Formula. This is the same formula that Yamamoto used when creating the popular Ned Senko and hot new Slinko. This formula allows for a soft feel and a bait that floats.

Yamamoto Yama Craw 3 / Tilapia Magic

Yamamoto 31m-07-031 Swim Senko 3.5 inch, 7pk, Blue Pearl & Silver