New Era pulls 'Local Market' baseball caps after online ridicule

How the Boring Area Code Became a Hot Branding Commodity, by James I. Bowie

New Era blasted for 'Local Market' hats that aren't local at all

Twitter - Wikipedia

A memorial for the now-legendary New Era 'Local Market' caps, gone too soon - The Athletic

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Rochester, New York: The City Kodak Built - The Atlantic

The 'Local Market' MLB hats were mocked so badly they were axed

New Era 'Local Market' hats removed from website after criticism

New Era pulls 'Local Market' baseball caps after online ridicule

If you're a die-hard fan of the Asheville Tourists and larger-than-life heroes, then be sure to add this fitted hat from New Era to your rotation. It features the team's iconic mascot on the front in a superhero-like design, meaning your favorite character's accomplishments can be celebrated just as much as your favorite player's late-game heroics.

Men's New Era Navy Asheville Tourists Marvel x Minor League 59FIFTY Fitted Hat